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Appie Today

Etenswaardigheden

Does cooking vegetables reduce the vitamin content? How much fruit do you need to eat every day? Does the microwave spoil my food?

In this series called ‘Etenswaardigheden’ for Albert Heijn we answer these and other consumer questions about food.

Client: Albert Heijn
Agency: WaveMaker
Concept & Art director: Studio Mals
Production: Shop Around
DoP, Editor & Color grading: Setreset Films
Music & Sound design: Elephant Ears

Sound concept
The challenge was to create a quirky and recognizable tune that fits the theme of the campaign. So we did what everybody did when they were young: we created a drumkit using our mums pots and pans.

The sound design has to be funny but also complement to the videos. It has to grab the viewer without losing the attention to the storyline. So therefore we created sounds that bring extra flavour while leaving enough space for the voice over to do the talking.

Music
For this video about cooking methods, we incorporated the sound design elements in the music to create a whole new recipe of musical madness.