Advertising


Kinderboekenweek

Campaign 2021

Kinderboekenweek (children’s book week) is the biggest campaign that promotes reading among children. It might seem boring to some, but reading books sparks your imagination and makes you forget everything around you.

Client: Kinderboekenweek
Agency: Spektr
Director: Laurens Neels
Sound design & Music: Elephant Ears & Gerwin Weidenaar

Sound concept
While the main character is reading his book, the whole room comes alive. Powered by his fantasies, a small train or submarine can suddenly become very big and real. We made everything sound larger than life to convey this feeling of having wild fantasies and forgetting the real world around you.



Some stills

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