Advertising


Ritex

Liebe das Gefühl

Together with Van Santen & Bolleurs we worked on the social ‘Liebe das Gefühl’ (love the feeling) campaign for German condom brand Ritex. 8 social videos symbolizing the feelings of love.

Client: Ritex
Agency: Brand Lounge
Photography, styling & set design: Van Santen & Bolleurs
Agent: Mrs Robinson
Animation: Bas Mooij studio
Sound design & Music: Elephant Ears & Gerwin Weidenaar

Sound concept
We really focussed on sounds that represent the feeling of love. But how does love sound? We looked for delicate and sensual sounds that evoke certain emotions or have a symbolic value. Sounds that create a romantic setting, butterflies in your stomach, your head in the cloud, dreaming away. But also the awkward moments, the insecurity of being too pushy or getting rejected. All to celebrate love!