Van den Assem

Matters Most

Enjoy every moment in style with the shoes of Van den Assem. For this 'Matters Most' campagne we worked on 6 online commercials that show different enjoying moments in life.

Client: Van den Assem
Concept & Art director: XYZ Branding Agency
DoP, Editor & Color grading: Setreset Films
Production: BL41
Sound design & Mix: Elephant Ears

Sound concept
This campaign is all about enjoying the moments in life. So to let the viewer feel and experience these moments, we emphasized all the elements and movements of the character with sound.

In a campaign for quality shoes, it's obvious that the shoe has to play a big part in the sound design as well. The sound tells you about the quality of the shoes. So therefore we carefully did the foley sounds for all the footsteps.