According to Koen Berkhout creativity is a special kind of feeling. “It makes me feel excited, focussed and, when the stars align, can make magical things happen. Being creative is not something that is ‘on’ all the time. I have to be in the right mood to get my creative gears going. But when that happens, I try to hold onto this feeling as long as I can.”
This project is a visual hommage to that creative mood. A playful typographic experiment that resulted in a satisfying stop-motion loop. Which you can watch again and again… and again.
And even though this may look like a 3D rendered animation, everything you see is handcrafted and shot in his filmstudio with the tools from Manfrotto.
Client: Manfrotto
Concept & Production: Koen Berkhout – Setreset
Sound design and mix: Elephant Ears